GOPRO: SOCIAL MEDIA IS LIMITLESS

“Customers/Users. GoPro has a Facebook fan base we can all drool over. “In 2011 alone, Facebook fans grew from 50,000 to more than 1.3 million.” (Gasp, who manages that?)” – http://soulati.com/gopro-is-perfect-example-of-national-media-pitch-for-pr/

How did GoPro ended up becoming the fastest social media growing within a year? From what I have researched through multiple articles on the Internet, GoPro simply delivers a quality of its video that has revolutionized the way People use videos through countless social media channels.

You know how hard it is to find the quality that meets your expectation. For instance, if you had done recording yourself doing skateboard, snowboard, surf, dirty bike, other extreme activities. You will probably face some blurs or excessive of shaking video. It is not what you want, right? I don’t want that either. So the GoPro Camera offers a solution to these problems you faced. The GoPro has the shots and videos that you have been looking for and truly hope that it will meet your expectation. Yes it is, in fact, it exceeds your expectation in the quality.

You can use some options that fit your needs for a specific sport you are about to do. For instance, you can easily set up the record 1080p HD, Frame Per Second (FPS) 30 – 120 FPS, and the 10MP or 12MP. That will help you to focus on pulling off your tricks or some stunt moves that everybody fears of daring to take the challenge without concerning about managing your camera. The GoPro helps you to capture ideal videos and vivid images. It is also unique product due to its waterproof (up to 60M) and high durable! The best part about it is that you can easily use one of many mounts to capture all the hardcore action while you’re pulling off your tricks!

“There are mounts for bike handlebars, chest harnesses, helmet mounts, frontview helmet mounts, a wrist strap, and more. These mounts stabilize the camera so you can capture all the action clearly without any blurs” – http://goprocamerasaustralia.blog.com/2011/01/21/why-are-gopro-cameras-so-popular/

I am quite confident that there will be more mounts in the future. Duh, that’s how the business works. You can’t just release every products out to the public. You have to be sure that you have another product ready whenever the stock declines or revenue declines, then release it! Apple has been doing it. So, the GoPro probably does the same. To the point, these mounts have altered how you, me, and people film during the action. It gives everybody a whole different perspective on how we see in the video. Isn’t that amazing?

Now you have gained understanding how popular this product is. If you were one of people who are totally into extreme actions or traveling or filming, you’d buy it right away. Why? The quality and features blow you away. When people survived the risk or hardcore action so of course the first thing they would do is to edit and release it to the public. How do they release it to the public? They can post their cool videos on YouTube, Vimeo, Facebook, Twitter, Google+ and every social media channel. Imagine how limitless these social media channels on the Internet! Now GoPro customers can easily spread out their videos through these social media quickly. When people noticed their videos, they like the quality so, which has led them to ask them about the product they use. From there, people started talking about how awesome this GoPro is and it has impacted on how they think of its product that delivers entirely different perspective of filming varieties of all actions. The more people use the product, the more videos post on different social media. You get idea how fast this GoPro grows! Today, there are many professional sport actions are using GoPro for advertisements, tricks, stunts, and many more that benefits them. Companies are also using it for different purpose such as directing a big movie that will be in theatre. GoPro has become a well-known camera in the world. Now everybody does not have to talk about GoPro, they simply post a video and everybody will know its GoPro right away. Why? Brand awareness? Not at all, it is all about the quality of video! They know the GoPro’s quality exceeds every camera other company offers. The GoPro does not heavily emphasize on marketing and advertising at all. They simply let people do the job. People will continue posting their videos and spreading it to the world. It never stops. This is the reason the GoPro’s social media grows so fast. So, the GoPro’s social media is obviously limitless.

FIRST-MOVER ADVANTAGES

There was a huge advantage of Amazon being the first mover in E-commerce. In fact, Amazon.com was the first book retailing online, seizing a head start on later entrants. Amazon.com has become a character with e-commerce and it is considerably to be one of the several Internet brands recognized world over. According to the book, Strategic MIT, “The organization’s position as technology leader also enables it to shape customer expectations about the technology’s form, features, pricing, and other characteristics. By the time later entrants come to market, customer requirements may be well established” (p.93). Amazon is clearly a monopoly rent. It has the ability to regulate the price by lowering costs through a solid bargaining power over suppliers. Amazon contains the huge bulk of products that Amazon can easily sell it at discount price or make it cheaper price. That has given Amazon the ability to control the price against these competitors.

Technology leadership, first, Amazon can lead other companies in their methods and use of technology in ways that are difficult for later entrants to imitate. Amazon’s website is the user friendliness, which is unparallel, the reviews, prices, discounts and similar products are all integrated into a powerful helpful interface that enhances the final ordering procedure easy. This is differentiating as a successful business from a failure. However, Amazon has dedicated teams developing a user experience that won’t be uncluttered without unnecessary layers of technology, which means it harms than good to potential customers. This development is designed to allow customers to take a sneak peek inside the covers of a book before placing orders. Countless customers liked this idea because they can have a wide range of options to test and finalize the product that works best for them. Customers can easily understand how to order, how to find, how to get discounts, how to pay, how to create an account, and many more. Today, most customers are used to Amazon’s user interface and usage. As a result, Amazon’s frugality and innovation coupled with freshness have given customers happy and willing to return to Amazon more often. That is what makes Amazon the market leader.

Exploiting buyer-switching costs, Amazon captures the customers by becoming a first-mover. According to the book, Strategic MIT, “Additionally, if a product is complex, buyers must spend time becoming familiar with its operation; this time investment becomes a switching cost that deters the buyer from switching to a different product.” For instance, Amazon can easily adapt to a new feature or pricing. Amazon has already shaped consumer preferences. For instance, Amazon is a strong brand loyally because it offers s a friendly user interface; one-click experience, security, and features that give them better accessible. Customers are mostly satisfied with what Amazon has. Now satisfied consumers tend to not invest time seeking information about other websites and usually avoid the risk of being dissatisfied if consumers switch. Amazon’s brand preference appears to be more important for customers services used by consumers. As a result, Amazon dominates their marketing for a long time. 

The history of Amazon

In fact, the e-commerce marketplace is intensely competitive. The e-commerce market faces a level of market dynamics such as companies facing challenges, disequilibrium and rapid change, which means that these companies must ensure to continually adapt by providing an excellent customer satisfaction and shifting the methods of the market game constantly. On the planet where everybody can easily purchase just about anything online, a business selling goods online can be difficult to start. Over the last decade, e-commerce stores have appeared and gone frequently, through countless people had doubts at its inception. Yet Amazon is not one of these companies. Amazon considers itself one of the largest e-commerce of media on the planet today. It offers many selections, which include clothing, housewares, electronics, beauty products, cloud service, movies, and etc.

What is the history behind Amazon?

Jeff Bezos founded Amazon in Bellevue, Washington in 1994. At the beginning, the business was based out of his garage in his home. A businessman, Nick Hanauer, discovered that Bezos’ idea had potential and believed in him. So Nick invested around forty thousand in the venture. From there, Amazon entered the e-commerce business and its website layout was unattractive and very plain to the majority of customers, which impacted on the business starting out on shaky ground. Other investor invested in Amazon in 1995, which shifted the company to a better looking website and hosting capabilities. As a result, people started to purchase books from Amazon and Bezos immediately recognized its opportunity by these purchases from all over the country. Bezos took the risk to create more than just a bookstore, so he added more options for buyers to write their own reviews. That was a huge success. This strategy has changed how customers look at Amazon. Majority customers looked it as an online community and not just the place to purchase products. Furthermore, the company desired to expand more so they decided to add more products to the website, which generated Amazon over a billion dollars in sales by the end of 1999. However, despite the fact that Amazon had a fiscal loss of 1.4 billion dollars, they discovered a new idea: recruit other companies to sell their products through Amazon such as Old Navy, Target, and many others.

Now Amazon is considered one of the most popular e-commerce websites for numerous reasons and remains to be a success in growing the company further! Amazon is ranked one of the best and top websites due to its ability to be innovative and shifting their service to meet customers’ needs. A majority of customers recognize Amazon as an online retailer of books, toys, movies, toys, and countless other products. Amazon is a powerful marketing company selling a variety of products and everything Amazon does is customer-driven. Amazon is constantly looking for many ways to make it simpler, easier, faster, friendlier, and more convenient for their customers to continue using Amazon.com repeatedly.

Amazon aims to build brand recognition as Earth’s most customer-centric company, where every customer can find and discover a product or anything they want to buy online. They want to be able to offer its customers the lowest prices. Amazon now can offer numerous personalization and customization features and services including extensive customers, editorial product reviews, one-click buying, gift certificates, gift registries, wish lists, move listings, travel, restaurant, and photo processing.

In fact, as a customer, Amazon provides me with information about what others like that I have bought; making it easier for me to discover the exact product or titles I am interested in. Amazon does not believe in forcing me to buy, they are simply making suggestions so I can see some additional titles. This is one of many reasons Amazon is the market leader. Amazon also allows the customers to type their own review so other customers can depend on customer’s thoughts about the products. Amazon only started as an online bookstore and it has rapidly ascended to become one of the leader markets in e-commerce giants of our era!